AMC proposes hefty fine for illegal display

Ahmedabad: If the flickering advertisement board has been disturbing your sleep during nights or if you are irritated with the advertising company for blocking fresh air to your building with huge billboards—here is a breather for you. This is going to stop soon.
The Ahmedabad Municipal Corporation (AMC) has placed before the standing committee a new set of regulations and license fee for swanky LED display video screens, wall wrap advertisements and back lit lollypop display board on streetlights in the city.
The AMC will make it mandatory against any advertisement board to not exceed the size of a total of 800 square feet. Besides, no board is to block the free air passageway of any residential building.
All lit billboards should be switched off after 11 pm on any road that is 100 meters and has residential apartments on both sides. No billboard, according to new rules, is to peek outside the terrace premises of any building. Besides this, a structural stability certificate from a qualified structural engineer is now mandatory before mounting any billboard on top of a building. The AMC has even warned of a fine that will be twice the license fee amount for any illegal display of advertisement boards.